Monday, March 16, 2009

shut up, corn

Remember when I mentioned the hateful new corn syrup ads the other day, and you've been waiting with bated breath all this time for the other shoe to drop? Well, the bell tolls for thee, readers, because at the risk of giving you momentary tedium-related blindness, I'm going to rant about this campaign now.

You've seen the ads, I'm sure, with the top half of two heads having a conversation. The first head says something about corn syrup either being bad for one, or making one fat, and then the second head says something offensively condescending and dismissive. The two examples I've seen go a little something like this (there may be some paraphrasing, but the intent is unchanged):

First Head: My hairdresser says that corn syrup is bad for you.
Second Head: Wow, you get your hair cut by a doctor?

First Head: Corn syrup made me fat!
Second Head: No, going back for thirds made you fat.

Here are the flaws I see: First, you do not, thankfully, have to be a doctor to read the newspaper and see that there is strong correlation between the addition of HFCS to nearly everything in the American diet and a meteoric rise in numerous health problems. Second, the reason people are going back for thirds is because HFCS has been added to the "low-fat" foods they're buying to compensate for the flavor lost by removing the fat. And because the fat is gone, they receive no satiety from the food, and they have to eat much more of it to feel full--more than the few calories saved by removing the fat in the first place.

It's such a disingenuous and patently misleading set of ads that I almost can't believe they're real. But I guess when you are government subsidized you've got to spend all that money on something, and propaganda fits the bill nicely.


All8 said...

I've put some thought process towards this too. It used to be that everyone ate a full fat diet. When spring was over and there was less or no more butter, you put lard on your bread or in your baking. Portion sizes were considerably smaller than now.
Fat triggers satiety and yes, pleasure. So aren't we actually killing ourselves by eating "fat-free"? Will we eventually retrain our brains and genetic makeup by continuing this "progressive" diet?

I won't even touch the reduced nutrient value of foods that aren't raised to ripeness or the effect of petroleum based agriculture.