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Wednesday, September 30, 2009

shut up, cosmetic accent: adventures in english VI

Moral objections to the product aside, the Juvederm ads make me crazy because there is an accent over the first "e" in the name, but the spokes-gerophobe always emphasizes the "u," which is totally understandable since it's an obvious frankenword formed from "juvenile" and "dermis," to mean "young skin." So the geniuses in marketing, knowing this, just stuck that accent in to tart it up. Gah! The cosmetic accent is up there with K for C substitution in sheer uselessness.

2 comments:

tipsybaker said...

Wait -- you watched Cougar Town????? You are brave.

Layne said...

I have suffered so!