Do yourself a favor and read the reviews for the hilarious product "Bic Cristal For Her Ball Pen." I can't decide which is my favorite, but "a pen strong enough for a man, but made for a woman" is up there. I think maybe the brain trust in Bic's marketing department didn't think this one all the way through. It's not really the best year for marketing that can be construed as pandering and sexist. The womens, they are on edge a little bit. One might even say hysterical.
Wednesday, August 29, 2012
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3 comments:
that made my day
Hilarious! Thanks for sharing this. Sometimes, you just have to wonder, what were those guys thinking????
Isn't that the best? I saw that the other day, too. It restored my faith in humanity a little bit, that there are clever people out there to scoff at such a stupid marketing attempt.
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